Bikes and Cars

This metaphor from Seth Godin demonstrates how two different people with the exact same demographics will see the world completely differently.

Bikes should give way to cars:

  • Cars are bigger
  • Cars are faster
  • Cars are powerful
  • A car can hurt a biker
  • Cities are built for commerce, and powered vehicles are the engine of commerce
  • It’s inefficient for a car to slow down
  • I’m in a car, get out of my way
  • I’m on a bike, I’m afraid

Cars should give way to bikes:

  • Bikers need a break
  • Bikers are more fragile
  • Bikes aren’t nearly as powerful
  • A car can hurt a biker
  • Cities are built by people, and while commerce is a side effect, the presumption that cars are the reason for a city is a bit… presumptuous
  • It’s a lot of work for a bike to stop and start again
  • I’m on a bike, get out of my way
  • I’m in a car, I see you.

A reminder of the importance of knowing your audience.

Canteen Communications

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