Insights For Fundraisers
Not For Profit organizations play a critical role in making the world a better place. We like being part of that.
Nonprofits have a strategic advantage because they possess something commercial advertisers crave: Stories. Genuine stories that exhibit humanity, conflict and redemption. Words that turn heads and open hearts.
Marketing Raises Money
Telling your story in an authentic, compelling way transcends the transaction of exchanging money. Evoking emotion creates passion and lifelong loyalty.
Unfortunately, the majority of NPOs never leverage this advantage. They describe their missions in terms that would make an accountant yawn. Facts and figures may make great support points. But the most effective means of engagement is always a well-told story. Donors need to know who you are, what you stand for, why you matter, and how you plan to effect change.
We have helped numerous nonprofits transform their fundraising efforts by applying proven lessons learned from our years in the advertising business. Arming our charitable partners with strategic communications has been a proven formula for success.
Rob Conrad and Clay Purdy announce the publication of their new book,
Inspiring Generosity: Marketing Techniques for Fundraising Visionaries.
This anecdote-filled book shows how strategic discipline, fueled by consumer insight and a smart digital media plan can help any not-for-profit enterprise ignite its fundraising activities, broaden its donor base for the future, and turn contributors into an enthusiastic fan base.
“Inspiring Generosity” should be mandatory reading for non-profit staffs and boards…a valuable guide for anyone seeking to achieve today’s best practices in their fundraising activities.”
-Fundraising Expert, Phil Smith, Founder and CEO, CAPTEL, Washington, DC