Canteen Communications

Who Won the Super Bowl?

Most people agree that this wasn’t a stellar year for Super Bowl commercials, which makes some of the spots that didn’t air during the game stand out more. This crowd-sourced entry from Doritos caught our attention, and we think it shines light on a cause that’s worthy of yours. Take...

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Small Might Be Better

My former Leo Burnett colleague, Jamie King and his agency Camp+King just won the global Energizer business in a pitch against a bunch of big agencies. Among the reasons cited for selecting C+K over several large shops, Energizer Chief Consumer Officer Michelle Atkinson said “”we were looking for somebody who...

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Bikes and Cars

This metaphor from Seth Godin demonstrates how two different people with the exact same demographics will see the world completely differently. Bikes should give way to cars: Cars are bigger Cars are faster Cars are powerful A car can hurt a biker Cities are built for commerce, and powered vehicles...

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Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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A Case for Characters

When I worked at Leo Burnett in the eighties and nineties it was often referred to as the “critter agency.” We were well-known for personifying brands with the likes of Tony the Tiger, the Keebler Elves, and the Pillsbury Doughboy. Who could forget Charlie the Tuna or the Maytag Repairman?...

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Venture Guys’ Blind Spot

Savvy investors expend a ton of energy assessing the size and potential scalability of the companies they consider acquiring. They evaluate the quality of the management team, whether they possess a proprietary idea, and potential partnering opportunities. If something looks promising, they’ll spend another ton on due diligence and legal support....

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Agency Model of the Future

When we started Canteen five years ago we made a deliberate decision to build the agency based on the studio (or Hollywood) model.  We would bring in the right people for the right job at the right time and clients would get better work at a lower cost. We occasionally lose...

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“I’m not comfortable with that.”

Advancing new ideas is fun. But in an all too familiar scenario, initial excitement gives way to second guessing. What if someone is offended? What if it’s taken the wrong way? What if the Tweetosphere goes negative? Eric Schurenberg, the editor of Inc. magazine,  wrote an astute analysis of this...

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Advertising Advice From David Letterman

He didn’t intend it as advertising advice but it travels. In an interview with the New York Times, Letterman discusses his 33 career as he approaches his final broadcast on May 20.  Do the weird thing. You were innovating out of necessity? I never knew if the stupider things we did or...

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