Is Your Mind Made Up?

This piece on the Bloomberg newsfeed caught our eye because of the cool animated graphics. It visually lays out the timeline and process Americans go through to create and solidify social change. They tracked several landmark issues — interracial marriage, prohibition, women’s suffrage, abortion, same-sex marriage, and recreational marijuana —...

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Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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The Dividend of Unexpected Laughter

At first, I thought Vanya & Sonia & Masha & Spike was going to be a chance to just zone out and enjoy sitting still for a couple of hours. Wrong again, Bob. Making  a Checkov-inspired play funny may sound impossible.  But Christopher Durang figured it out, and the performances...

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Client Charm School

Clients often wonder what it takes to get the most out of their agency relationships. How to ensure that the best creative minds are assigned to and enthusiastic about their business. They often hire expensive consultants to advise them on the subject, and conduct elaborate workshops to inspire team unity. Before...

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Have a Problem? Hire a Great Writer.

In my business fuzzy thinking is often masked by marketing-speak and loose jargon. Lack of clarity is a source of wheel spinning, wasted time, bad meetings and angst.  Vague thinking leads to bad solutions and bad relationships.   Short term agreements that lead to long-term problems. Writers hate fuzzy thinking.  Great writers are...

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Paper Is Not Dead

You don’t even need to speak French to get the brilliance of this spot, which has a ton going for it: Simple, repeatable premise; nice, believable performances; and a highly effective use of humor, all magnified to great effect because the whole thing is based on an authentic and universal...

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Do you know any brand immigrants?

Our friend Chris Felix sent us an article he found on Gawker with some commentary about a post on personal branding that appeared on The New Yorker website. (If you think that was circuitous, wait until you read the article!) In this age of people managing their online images with...

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Detroit Goes To War: Who’s Winning?

War in Detroit? Not really news. Unless you focus on the Ad Wars, which GM and Ford have just made a bit more interesting by creating a duel between their luxury divisions. Business Insider sums up the deal quite well here, and the article contains a couple of very entertaining...

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Friendly or Frozen: You Get to Decide

We like this experiment the people at Duracell launched in Canada, where they created bus shelters that would provide heat — but only if people, possibly complete strangers, were willing to touch one another to complete the battery circuit. Lots of comment on this in the blogosphere that reveals people’s...

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