‘Tis the Season (but not the one you think)

It’s not quite yet the season to be jolly (although we’ve seen holiday decorations going up around Michigan Avenue this week). It’s the season to be terrified, also known as Health Insurance Open Enrollment. If you, like me, are lucky enough to have survived a health crisis, you also carry...

Continue Reading

Is Your Mind Made Up?

This piece on the Bloomberg newsfeed caught our eye because of the cool animated graphics. It visually lays out the timeline and process Americans go through to create and solidify social change. They tracked several landmark issues — interracial marriage, prohibition, women’s suffrage, abortion, same-sex marriage, and recreational marijuana —...

Continue Reading

Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

Continue Reading

“I’m not comfortable with that.”

Advancing new ideas is fun. But in an all too familiar scenario, initial excitement gives way to second guessing. What if someone is offended? What if it’s taken the wrong way? What if the Tweetosphere goes negative? Eric Schurenberg, the editor of Inc. magazine,  wrote an astute analysis of this...

Continue Reading

Creative Partners: Priceless

One of the things I could never have anticipated when getting into the business as a young copywriter, was the reward of collaborating with my art director partners. Nothing could replace the experience of two people putting their heads together (and sometimes knocking them) to come up with new ways...

Continue Reading

Quick Quiz

http://tinyurl.com/ldtjhdq Take a look at this video and let us know if you think it’s: A. An interesting way to launch a new restaurant in New York B. A not-so-subtle rip off of Dollar Shave Club C. All of the above We’re thinking “C”, but regardless of your choice, both...

Continue Reading

Do you know any brand immigrants?

Our friend Chris Felix sent us an article he found on Gawker with some commentary about a post on personal branding that appeared on The New Yorker website. (If you think that was circuitous, wait until you read the article!) In this age of people managing their online images with...

Continue Reading

Supersize This One

Could the role of food companies in contributing to the nation’s obesity finally be getting some wider scrutiny? Nestle, makers of all kinds of less-than-healthy goodies, has issued an RFP asking agencies to help reposition it as a “recognized and trusted food and beverage, nutrition, health and wellness company.” The company...

Continue Reading