Strategy, Fundraising and 360º Communications We were initially engaged to develop a Case for Support for the newly launched Rady Children’s Institute for Genomic Medicine. Two years later we continue to work with the Rady Foundation team on a wide variety of communications, strategic initiatives and fundraising appeals. View a sampling of our most recent work here.
Identity Borealis Strategic Capital Partners grew out of Aurora Investment management and provides seed capital to top-tier, early-stage investment talent in return for direct economic participation in their growth and success. This new firm was looking for a distinctive identity to help distinguish them in the venture capital space.
Fundraising When the NorthShore University HealthSystem Foundation was looking for a distinctive new fundraising approach for its new personalized medicine initiative they didn’t want a full on case for support. Traditional campaign cases were not the goal. They wanted a “new-better/different approach. Quirky, if you will.”
Visual Identity Aegis Shield is committed to keeping athletes clean and in the game. Aegis looked to Canteen to help them bring their brand to life across all communications with a new visual identity. A new logo, font and color palette created visual appeal, a singular look, and visual dramatization of their core equity.
New Engagement — Strategic Repositioning and Content Development As the media revolution continues to evolve, Medill is creating a new generation of journalists and integrated marketing communications professionals, prepared not only to lead through a changing media landscape, but helping to shape it.
New Engagement – Recruitment Strategy and Program Development Web development, email and direct marketing work in unison to drive record attendance at CBOE’s global investor conferences in the U.S. and Europe. Tactics to include Website development, e-mail marketing and direct mail programs as well as tracking progress and continuous strategic oversight.
New Engagement – Strategic positioning and campaign theme development The sluggish economic recovery and adverse events around the world have reshaped peoples’ attitudes about work. This is especially true for the generation that is entering the workforce for the ﬁrst time. CareerBuilder was seeking to reposition themselves from an episodically used jobs board to a highly-trafﬁcked resource for ﬁnding the work that’s right for you today.
Attracting More Qualified Applicants To increase leads and higher quality applicants for Northwestern’s engineering school we evolved recruiting efforts from direct mail and printed material to highly targeted email and digital display advertising. This, combined with a strategic repositioning of the program, resulted in record attendance at information sessions and an 8% increase in quality applications. Digital ads increased site traffic 54% in just three months.
Brand Building for a Local Institution To build awareness and traffic for this local independent restaurant in north Evanston, IL we needed to capture the eccentric spirit of the place and the quirkiness of its owner. We delivered both through a new logo, posters for local establishments, menu redesign and graffiti templates to source traffic from local competitors. See the work here.
Record Fundraising To augment its direct mail efforts, Canteen recommended a personal email campaign for its annual year end fundraising appeal. The campaign was designed to create a second wave of solicitations to stimulate new donors and previous non-responders. By year-end, the campaign had surpassed program fundraising goals by 400% and allowed the Board to increase its annual cancer research funding +14%.
Not Sexy but it Works Computational Particle Fluid Dynamics (CPFD) is a specialized software maker with a unique product capable of modeling particle flow and chemical reactions inside industrial scale reactors. Their major competitor is a monolithic company whose legacy software is in use around the world. The challenge was to raise awareness of CPFD and the competitive advantage their product offers. We started by developing a competitive positioning and and identity statement, while simultaneously optimizing both paid and organic search. Within six months, they went from page four to top four in search and generated a six-fold jump in leads.