Experience Drives Innovation

Rob ConradRob Conrad, Chief Creative Officer: Rob has worked as a copywriter, creative director and executive at the nation’s leading advertising agencies.  His resume includes DDB, Leo Burnett and JWT, where he helped to develop hundreds of original ideas for a wide range of brands.  His portfolio includes award-winning work for United Airlines, McDonald’s and the Northwestern Mutual Financial Network, plus packaged goods work for Kellogg’s, P&G and Unilever that helped his assigned products achieve number one status in their respective categories.  He is also a faculty member at Northwestern, teaching in Medill’s Integrated Marketing Program.

Clay PurdyClay Purdy, Head of Strategy & Innovation: Clay joined Leo Burnett’s Account Management group in 1985 where he worked with some of the world’s most iconic brands, including M&M/Mars, McDonalds, Altoids, Pillsbury and Philip Morris. In 2002 Clay joined Omnicom start-up Element 79 Partners and became the first-ever recipient of all three Element 79 employee awards in the same year: Prospector (for contributions to Client business), Golden Ruler (for leadership) and Alchemy (for team building). Clay is known for his entrepreneurial spirit and extensive experience building brands and getting results for his clients.