Lake Forest Academy

Lake Forest Academy is a co-educational, independent college-preparatory school for boarding and day students located in Lake Forest, IL. Canteen was brought in to refresh their positioning, messaging and graphic identity in order to heighten relevance across a broad target including alumni, students, faculty, parents and prospective students.

Following a rigorous schedule of interviews and an in-depth competitive analysis, Canteen developed a new campaign that capitalized on the school’s midwest location in an aspirational context. The logo and Caxy-frog mascot were also refreshed to lend a more contemporary outlook.