Parent company UMF Corporation has created a revolutionary new product for the hospitality industry. Its called the PerfectCLEAN® PCiPAD. It is the only mattress pad developed for hotels that offers comfort and complete mattress protection from all fluid types (probably not necessary to get into a whole lot more detail).
Canteen was asked to build awareness and drive sales of PCiPAD on a limited budget. The result is a new print effort in hospitality industry magazines, banner advertising, direct mail (including a sample of the product with a small container of liquid so the recipient can see results for themselves) and a outbound calling program to hotels.