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Canteen was originally brought in by the Rady Children’s Hospital Foundation to develop fundraising materials for their new Institute for Genomic Medicine. Over the past two years our role has expanded to become a strategic partner in the launch of five separate Institutes of Excellence, and to advise in the development of compelling and consistent work across a wide range of communications to promote various initiatives and events.

Institute for Genomic Medicine Case for Support

Genomic Cover

Institute for Brain Biology and Behavioral Health Case for Support


Community Outreach

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Biz Journal Ad


Week of Giving

What's Next

Targeted Campaigns

Rady Material Macros (6 of 9)

Rady Material Macros (2 of 9)

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Personal Communications

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Cook M&A, a Chicago-based mergers and acquisitions advisory firm, looked to Canteen to position them as a source of customized, high quality acquisitions for buy-side investors via a contemporary website.

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NorthShore’s annual direct mail appeal is a critical source of charitable funding for the Foundation. Canteen wrote and designed the 2016 Annual Appeal with a focus on supporting precision medicine at NorthShore.


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Parent company umf Corporation has created a revolutionary new product for the hospitality industry. Its called the PerfectCLEAN® PCiPAD. It is the only mattress pad developed for hotels that offers comfort and complete mattress protection from all fluid types (probably not necessary to get into a whole lot more detail).

Canteen was asked to build awareness and drive sales of PCiPAD on a limited budget. The result is a new print effort in hospitality industry magazines, banner advertising, direct mail (including a sample of the product with a small container of liquid so the recipient can see results for themselves) and a outbound calling program to hotels.

Print Advertising

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Banner Ads

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Direct Mail

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Lake Forest Academy is a co-educational, independent college-preparatory school for boarding and day students located in Lake Forest, IL. Canteen was brought in to refresh their positioning, messaging and graphic identity in order to heighten relevance across a broad target including alumni, students, faculty, parents and prospective students.

Following a rigorous schedule of interviews and an in-depth competitive analysis, Canteen developed a new campaign that capitalized on the school’s midwest location in an aspirational context. The logo and Caxy-frog mascot were also refreshed to lend a more contemporary outlook.


When the NorthShore University HealthSystem Foundation was looking for a distinctive new fundraising approach for its new personalized medicine initiative they didn’t want a full on case for support.  Traditional campaign cases were not the goal.  They wanted a “new-better/different approach.  Quirky, if you will.”

Canteen created the “Next Medicine Now” initiative featuring a tool kit for influencers to speak to potential donors at the high-end of giving.  The tool kit consisted of a mirror-finish stainless steel cube that brought focus to the key personalized medicine pillars, video, reference cards highlighting key talking points, an app and microsite.


HERE (Nokia’s mapping division) was looking to highlight their partnership with Esri (if you don’t know them…you should probably look them up) in advance of the Federal GIS (Geographic Information Systems) Conference in February.  HERE’s partnership with Esri solves government issues dealing with congestion management, urban planning, infrastructure and many others.

Canteen created a print and online campaign to build awareness for the HERE/Esri partnership and to create interest in visiting the HERE exhibit at the GIS Conference.

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When the Medill School at Northwestern approached Canteen to help them with a strategy for promoting their graduate Integrated Marketing Communications program, we were honored, as they are the acknowledged experts in the field.

This video is the first expression of the strategy we developed with them, which centers on “a certain way of thinking that prepares our graduates to approach any problem with confidence, emphasizing both creativity and analytics.”

Our thanks goes to Michael Franzese, Art/Creative Director; Michael Rafayko, Executive Producer; and the crew at Daily Planet, who created the animation. We also wish to thank our friends at Medill IMC for their great collaboration.