Is Your Mind Made Up?

This piece on the Bloomberg newsfeed caught our eye because of the cool animated graphics. It visually lays out the timeline and process Americans go through to create and solidify social change. They tracked several landmark issues — interracial marriage, prohibition, women’s suffrage, abortion, same-sex marriage, and recreational marijuana —...

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Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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Venture Guys’ Blind Spot

Savvy investors expend a ton of energy assessing the size and potential scalability of the companies they consider acquiring. They evaluate the quality of the management team, whether they possess a proprietary idea, and potential partnering opportunities. If something looks promising, they’ll spend another ton on due diligence and legal support....

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“I’m not comfortable with that.”

Advancing new ideas is fun. But in an all too familiar scenario, initial excitement gives way to second guessing. What if someone is offended? What if it’s taken the wrong way? What if the Tweetosphere goes negative? Eric Schurenberg, the editor of Inc. magazine,  wrote an astute analysis of this...

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Creative Partners: Priceless

One of the things I could never have anticipated when getting into the business as a young copywriter, was the reward of collaborating with my art director partners. Nothing could replace the experience of two people putting their heads together (and sometimes knocking them) to come up with new ways...

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Client Charm School

Clients often wonder what it takes to get the most out of their agency relationships. How to ensure that the best creative minds are assigned to and enthusiastic about their business. They often hire expensive consultants to advise them on the subject, and conduct elaborate workshops to inspire team unity. Before...

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Time To Move The Diversity Celebration Forward

How many times has this happened to you? You present an idea to your clients that receives a huge positive and emotional response. They think it’s brilliant. Bold. Provocative. Exciting. Then you begin the production process, and the inevitable second-guessing begins. “Are we sure we’re entitled to make these claims?”;...

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Have a Problem? Hire a Great Writer.

In my business fuzzy thinking is often masked by marketing-speak and loose jargon. Lack of clarity is a source of wheel spinning, wasted time, bad meetings and angst.  Vague thinking leads to bad solutions and bad relationships.   Short term agreements that lead to long-term problems. Writers hate fuzzy thinking.  Great writers are...

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Quick Quiz

http://tinyurl.com/ldtjhdq Take a look at this video and let us know if you think it’s: A. An interesting way to launch a new restaurant in New York B. A not-so-subtle rip off of Dollar Shave Club C. All of the above We’re thinking “C”, but regardless of your choice, both...

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Paper Is Not Dead

You don’t even need to speak French to get the brilliance of this spot, which has a ton going for it: Simple, repeatable premise; nice, believable performances; and a highly effective use of humor, all magnified to great effect because the whole thing is based on an authentic and universal...

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