Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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Venture Guys’ Blind Spot

Savvy investors expend a ton of energy assessing the size and potential scalability of the companies they consider acquiring. They evaluate the quality of the management team, whether they possess a proprietary idea, and potential partnering opportunities. If something looks promising, they’ll spend another ton on due diligence and legal support....

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Client Charm School

Clients often wonder what it takes to get the most out of their agency relationships. How to ensure that the best creative minds are assigned to and enthusiastic about their business. They often hire expensive consultants to advise them on the subject, and conduct elaborate workshops to inspire team unity. Before...

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Interesting Fodder: The Retail Experience of the Future

Not too long ago Lowe’s talked about wide aisles, bright lighting and friendly, knowledgeable associates in red vests as key differentiators vs. Home Depot and other big box home improvement retailers. Now they’re introducing a radical addition to its retail experience:  multi-lingual robots. According to a recent AdAge article, these robots, called...

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Time To Move The Diversity Celebration Forward

How many times has this happened to you? You present an idea to your clients that receives a huge positive and emotional response. They think it’s brilliant. Bold. Provocative. Exciting. Then you begin the production process, and the inevitable second-guessing begins. “Are we sure we’re entitled to make these claims?”;...

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Quick Quiz

http://tinyurl.com/ldtjhdq Take a look at this video and let us know if you think it’s: A. An interesting way to launch a new restaurant in New York B. A not-so-subtle rip off of Dollar Shave Club C. All of the above We’re thinking “C”, but regardless of your choice, both...

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Paper Is Not Dead

You don’t even need to speak French to get the brilliance of this spot, which has a ton going for it: Simple, repeatable premise; nice, believable performances; and a highly effective use of humor, all magnified to great effect because the whole thing is based on an authentic and universal...

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Do you know any brand immigrants?

Our friend Chris Felix sent us an article he found on Gawker with some commentary about a post on personal branding that appeared on The New Yorker website. (If you think that was circuitous, wait until you read the article!) In this age of people managing their online images with...

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Supersize This One

Could the role of food companies in contributing to the nation’s obesity finally be getting some wider scrutiny? Nestle, makers of all kinds of less-than-healthy goodies, has issued an RFP asking agencies to help reposition it as a “recognized and trusted food and beverage, nutrition, health and wellness company.” The company...

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Detroit Goes To War: Who’s Winning?

War in Detroit? Not really news. Unless you focus on the Ad Wars, which GM and Ford have just made a bit more interesting by creating a duel between their luxury divisions. Business Insider sums up the deal quite well here, and the article contains a couple of very entertaining...

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