Is Your Mind Made Up?

This piece on the Bloomberg newsfeed caught our eye because of the cool animated graphics. It visually lays out the timeline and process Americans go through to create and solidify social change. They tracked several landmark issues — interracial marriage, prohibition, women’s suffrage, abortion, same-sex marriage, and recreational marijuana —...

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Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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Venture Guys’ Blind Spot

Savvy investors expend a ton of energy assessing the size and potential scalability of the companies they consider acquiring. They evaluate the quality of the management team, whether they possess a proprietary idea, and potential partnering opportunities. If something looks promising, they’ll spend another ton on due diligence and legal support....

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“I’m not comfortable with that.”

Advancing new ideas is fun. But in an all too familiar scenario, initial excitement gives way to second guessing. What if someone is offended? What if it’s taken the wrong way? What if the Tweetosphere goes negative? Eric Schurenberg, the editor of Inc. magazine,  wrote an astute analysis of this...

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Creative Partners: Priceless

One of the things I could never have anticipated when getting into the business as a young copywriter, was the reward of collaborating with my art director partners. Nothing could replace the experience of two people putting their heads together (and sometimes knocking them) to come up with new ways...

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Time To Move The Diversity Celebration Forward

How many times has this happened to you? You present an idea to your clients that receives a huge positive and emotional response. They think it’s brilliant. Bold. Provocative. Exciting. Then you begin the production process, and the inevitable second-guessing begins. “Are we sure we’re entitled to make these claims?”;...

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Paper Is Not Dead

You don’t even need to speak French to get the brilliance of this spot, which has a ton going for it: Simple, repeatable premise; nice, believable performances; and a highly effective use of humor, all magnified to great effect because the whole thing is based on an authentic and universal...

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Do you know any brand immigrants?

Our friend Chris Felix sent us an article he found on Gawker with some commentary about a post on personal branding that appeared on The New Yorker website. (If you think that was circuitous, wait until you read the article!) In this age of people managing their online images with...

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Skip the Facts and Figures

The tendency is to rely on facts and figures to help us make the sale. Proof that our detergent cleans better or that our bug spray is more effective than the other guy’s.  Unless one is making a highly considered product choice, maybe doing some comparison shopping, these facts and...

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Supersize This One

Could the role of food companies in contributing to the nation’s obesity finally be getting some wider scrutiny? Nestle, makers of all kinds of less-than-healthy goodies, has issued an RFP asking agencies to help reposition it as a “recognized and trusted food and beverage, nutrition, health and wellness company.” The company...

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