Bikes and Cars

This metaphor from Seth Godin demonstrates how two different people with the exact same demographics will see the world completely differently. Bikes should give way to cars: Cars are bigger Cars are faster Cars are powerful A car can hurt a biker Cities are built for commerce, and powered vehicles...

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Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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A model as old as the Fuller Brush Man

In a recent post, Seth Godin reminds us of the purpose of direct marketing and digital advertising and when you might not want to use it. His point is internet marketing is fundamentally direct marketing (on steroids) in that everything is measured a hundred different ways. What doesn’t work (pay out)...

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Time To Move The Diversity Celebration Forward

How many times has this happened to you? You present an idea to your clients that receives a huge positive and emotional response. They think it’s brilliant. Bold. Provocative. Exciting. Then you begin the production process, and the inevitable second-guessing begins. “Are we sure we’re entitled to make these claims?”;...

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Creativity

Clients ask about the creative process and how agencies come up with great ideas.  How does it work? Can it be duplicated?  Improved?  What makes one agency better than another?  Can we replicate the creative process around here? I’ve read several articles lately on the subject.  One is called “The Power of Two” about John Lennon and Paul...

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It’s Thomas Midgeley Day

A reminder from Seth Godin… Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing. Midgeley is responsible for millions of deaths. Not directly, of course, but by, “just doing his job,” and then pushing hard to market...

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The Bell Curve is Melting

I found an old-school infographic this morning.  It comes from a book by Seth Godin called We Are All Weird. I thought it worth sharing because it provides such a clear, simple visualization of one the fundamental cultural shifts rocking business today: normal is disappearing.  Check it out…. In the days...

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Homeward Found

I find my little hometown has become almost unrecognizable, an all too common victim of industrial decay and talent flight. So it was with a little trepidation that I went back home for my high school reunion. But I’m sure glad I did. I’d seen a few of my old...

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Wake Up and Smell the Revolution

Seth Godin has written yet another brilliant manifesto, Stop Stealing Dreams, which on the surface is a plea for sweeping reform of our education system, but should be required reading for marketers as well. Actually, everyone who has concerns about the — let’s call it confused — state of our culture should read...

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Innovation and the Limits of Competition

The New York Times published a very smart article on April 24th that has an idea very worth sharing.  It’s by David Brooks and its called The Creative Monopoly. [caption id="attachment_652" align="alignleft" width="190"] David Brooks[/caption] It’s about the very accomplished founder of PayPal, Peter Thiel, who is now teaching in Stanford’s Computer Science...

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