‘Tis the Season (but not the one you think)

It’s not quite yet the season to be jolly (although we’ve seen holiday decorations going up around Michigan Avenue this week). It’s the season to be terrified, also known as Health Insurance Open Enrollment. If you, like me, are lucky enough to have survived a health crisis, you also carry...

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Have a Problem? Hire a Great Writer.

In my business fuzzy thinking is often masked by marketing-speak and loose jargon. Lack of clarity is a source of wheel spinning, wasted time, bad meetings and angst.  Vague thinking leads to bad solutions and bad relationships.   Short term agreements that lead to long-term problems. Writers hate fuzzy thinking.  Great writers are...

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The Bell Curve is Melting

I found an old-school infographic this morning.  It comes from a book by Seth Godin called We Are All Weird. I thought it worth sharing because it provides such a clear, simple visualization of one the fundamental cultural shifts rocking business today: normal is disappearing.  Check it out…. In the days...

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How To Make A Sitemap

Our friend and business partner, Andy Crestodina at Orbit Media posted a very helpful article for anyone creating, re-doing or refining a website. Here is the post in its entirety.  Or you can visit Orbit’s site to read it directly. How To Make a Sitemap: Keywords and Catapult Safety Tip Somewhere out there,...

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The Engagement Myth

How many times have you heard what’s needed are ideas, programs or tactics to “engage” the consumer so she can have a “relationship” with the brand?  I’m betting more than a few.  The pure digital guys must gag on it…wait, except that…maybe not. HBR blog cries bullshit.  A great perspective from...

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McSmoke ‘Em If You Got ‘Em

There was a time when a trip to McDonald’s was kind of a treat. It was something a little different than eating a square meal at the family table. You didn’t go there all the time, just when you agreed with their legendary observation that “You Deserve A Break Today”....

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What will you bring to The Intervention?

A lot of people get upset when they see the pale glow of cell phones beaming up from beneath restaurant tables. Or when they notice how many drivers are texting during rush hour (hour?). Or when they see people leave a yoga class or movie and immediately check their messages,...

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It’s Not Normal

I’m struck recently by the decline of mass.  Nothing new here really.  People have been talking about it for a decade or more, mostly in the context of fragmentation.  The proliferation of media, explosion of products in grocery, exponential increase in availability, unlimited shelf space…each product capable of attracting its own...

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The Password Is “Simplify”

Nassim Nicholas Taleb is not resting on his laurels for coming up with The Black Swan Theory. This week he had a piece in the New York Times that was nothing short of brilliant. Here’s the link: http://www.advisorone.com/2011/11/08/end-banker-bonuses-taleb The idea makes perfect sense: Remove the incentive (a.k.a. monstrous bonuses) for...

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Knowing when to leaf

As a big fan of The Office (both the show and our own esteemed work place), it was noted that, after years of nominations and recognition, Michael and Jim and Pam and Dwight were passed over by the Emmys this year. Seems the audience and jury have become enamored of...

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