NorthShore University HealthSystem

Genomic Medicine Initiative

When the NorthShore University HealthSystem Foundation was looking for a distinctive new fundraising approach for its new personalized medicine initiative they didn’t want a full on case for support.  Traditional campaign cases were not the goal.  They wanted a “new-better/different approach.  Quirky, if you will.”

Canteen created the “Next Medicine Now” initiative featuring a tool kit for influencers to speak to potential donors at the high-end of giving.  The tool kit consisted of a mirror-finish stainless steel cube that brought focus to the key personalized medicine pillars, video, reference cards highlighting key talking points, an app and microsite.

Annual Appeal

NorthShore’s annual direct mail appeal is a critical source of charitable funding for the Foundation. Canteen wrote and designed the 2016 Annual Appeal with a focus on supporting precision medicine at NorthShore.