Genomic Medicine Initiative
When the NorthShore University HealthSystem Foundation was looking for a distinctive new fundraising approach for its new personalized medicine initiative they didn’t want a full on case for support. Traditional campaign cases were not the goal. They wanted a “new-better/different approach. Quirky, if you will.”
Canteen created the “Next Medicine Now” initiative featuring a tool kit for influencers to speak to potential donors at the high-end of giving. The tool kit consisted of a mirror-finish stainless steel cube that brought focus to the key personalized medicine pillars, video, reference cards highlighting key talking points, an app and microsite.
NorthShore’s annual direct mail appeal is a critical source of charitable funding for the Foundation. Canteen wrote and designed the 2016 Annual Appeal with a focus on supporting precision medicine at NorthShore.