Canteen Communications

Who Won the Super Bowl?

Most people agree that this wasn’t a stellar year for Super Bowl commercials, which makes some of the spots that didn’t air during the game stand out more. This crowd-sourced entry from Doritos caught our attention, and we think it shines light on a cause that’s worthy of yours. Take...

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Is Your Mind Made Up?

This piece on the Bloomberg newsfeed caught our eye because of the cool animated graphics. It visually lays out the timeline and process Americans go through to create and solidify social change. They tracked several landmark issues — interracial marriage, prohibition, women’s suffrage, abortion, same-sex marriage, and recreational marijuana —...

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Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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Venture Guys’ Blind Spot

Savvy investors expend a ton of energy assessing the size and potential scalability of the companies they consider acquiring. They evaluate the quality of the management team, whether they possess a proprietary idea, and potential partnering opportunities. If something looks promising, they’ll spend another ton on due diligence and legal support....

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Agency Model of the Future

When we started Canteen five years ago we made a deliberate decision to build the agency based on the studio (or Hollywood) model.  We would bring in the right people for the right job at the right time and clients would get better work at a lower cost. We occasionally lose...

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“I’m not comfortable with that.”

Advancing new ideas is fun. But in an all too familiar scenario, initial excitement gives way to second guessing. What if someone is offended? What if it’s taken the wrong way? What if the Tweetosphere goes negative? Eric Schurenberg, the editor of Inc. magazine,  wrote an astute analysis of this...

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Advertising Advice From David Letterman

He didn’t intend it as advertising advice but it travels. In an interview with the New York Times, Letterman discusses his 33 career as he approaches his final broadcast on May 20.  Do the weird thing. You were innovating out of necessity? I never knew if the stupider things we did or...

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Creative Partners: Priceless

One of the things I could never have anticipated when getting into the business as a young copywriter, was the reward of collaborating with my art director partners. Nothing could replace the experience of two people putting their heads together (and sometimes knocking them) to come up with new ways...

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Death By Data

Just in time for election day. I read this timely article by David Brooks in the New York Times yesterday.  It rang very true. And then I got to thinking…what if I substituted the political nomenclature with that of advertising and marketing.  My changes are in red.  Still true!  See if it doesn’t hold...

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