Is Your Mind Made Up?

This piece on the Bloomberg newsfeed caught our eye because of the cool animated graphics. It visually lays out the timeline and process Americans go through to create and solidify social change. They tracked several landmark issues — interracial marriage, prohibition, women’s suffrage, abortion, same-sex marriage, and recreational marijuana —...

Continue Reading

The Innovators

Fascinating book from Walter Isaacson.  An indispensable guide to how innovation really happens. Two historic innovations that caused computers to revolutionize how we live:  microchips that allowed computers to be small enough to be personal appliances, and packet-switched networks allowed computers to be connected to nodes on a web. The...

Continue Reading

Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

Continue Reading

Venture Guys’ Blind Spot

Savvy investors expend a ton of energy assessing the size and potential scalability of the companies they consider acquiring. They evaluate the quality of the management team, whether they possess a proprietary idea, and potential partnering opportunities. If something looks promising, they’ll spend another ton on due diligence and legal support....

Continue Reading

“I’m not comfortable with that.”

Advancing new ideas is fun. But in an all too familiar scenario, initial excitement gives way to second guessing. What if someone is offended? What if it’s taken the wrong way? What if the Tweetosphere goes negative? Eric Schurenberg, the editor of Inc. magazine,  wrote an astute analysis of this...

Continue Reading

Creative Partners: Priceless

One of the things I could never have anticipated when getting into the business as a young copywriter, was the reward of collaborating with my art director partners. Nothing could replace the experience of two people putting their heads together (and sometimes knocking them) to come up with new ways...

Continue Reading

Client Charm School

Clients often wonder what it takes to get the most out of their agency relationships. How to ensure that the best creative minds are assigned to and enthusiastic about their business. They often hire expensive consultants to advise them on the subject, and conduct elaborate workshops to inspire team unity. Before...

Continue Reading

Death By Data

Just in time for election day. I read this timely article by David Brooks in the New York Times yesterday.  It rang very true. And then I got to thinking…what if I substituted the political nomenclature with that of advertising and marketing.  My changes are in red.  Still true!  See if it doesn’t hold...

Continue Reading

Time To Move The Diversity Celebration Forward

How many times has this happened to you? You present an idea to your clients that receives a huge positive and emotional response. They think it’s brilliant. Bold. Provocative. Exciting. Then you begin the production process, and the inevitable second-guessing begins. “Are we sure we’re entitled to make these claims?”;...

Continue Reading