A Case for Characters

When I worked at Leo Burnett in the eighties and nineties it was often referred to as the “critter agency.” We were well-known for personifying brands with the likes of Tony the Tiger, the Keebler Elves, and the Pillsbury Doughboy. Who could forget Charlie the Tuna or the Maytag Repairman?...

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Hey Lawyers, Join the Party!

An article in yesterday’s New York Times talks about the decline of the law firm Dewey & LeBoeuf, using it as a metaphor for the woes of large law firms and the legal industry overall. Welcome to the ad world. (At least we’re not travel agents.) Mad Men is the great romanticization of the...

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