‘Tis the Season (but not the one you think)

It’s not quite yet the season to be jolly (although we’ve seen holiday decorations going up around Michigan Avenue this week). It’s the season to be terrified, also known as Health Insurance Open Enrollment. If you, like me, are lucky enough to have survived a health crisis, you also carry...

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Is Your Mind Made Up?

This piece on the Bloomberg newsfeed caught our eye because of the cool animated graphics. It visually lays out the timeline and process Americans go through to create and solidify social change. They tracked several landmark issues — interracial marriage, prohibition, women’s suffrage, abortion, same-sex marriage, and recreational marijuana —...

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Your Conformity Is Showing

This article by our friend Seth Godin teases apart some old notions about how idea adoption works. Old demographers would lead us to believe that most people land somewhere between adventurous innovators or complacent Luddites in all of their behavior. But those of us who work in creative fields have...

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“I’m not comfortable with that.”

Advancing new ideas is fun. But in an all too familiar scenario, initial excitement gives way to second guessing. What if someone is offended? What if it’s taken the wrong way? What if the Tweetosphere goes negative? Eric Schurenberg, the editor of Inc. magazine,  wrote an astute analysis of this...

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Creative Partners: Priceless

One of the things I could never have anticipated when getting into the business as a young copywriter, was the reward of collaborating with my art director partners. Nothing could replace the experience of two people putting their heads together (and sometimes knocking them) to come up with new ways...

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Death By Data

Just in time for election day. I read this timely article by David Brooks in the New York Times yesterday.  It rang very true. And then I got to thinking…what if I substituted the political nomenclature with that of advertising and marketing.  My changes are in red.  Still true!  See if it doesn’t hold...

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Time To Move The Diversity Celebration Forward

How many times has this happened to you? You present an idea to your clients that receives a huge positive and emotional response. They think it’s brilliant. Bold. Provocative. Exciting. Then you begin the production process, and the inevitable second-guessing begins. “Are we sure we’re entitled to make these claims?”;...

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Paper Is Not Dead

You don’t even need to speak French to get the brilliance of this spot, which has a ton going for it: Simple, repeatable premise; nice, believable performances; and a highly effective use of humor, all magnified to great effect because the whole thing is based on an authentic and universal...

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Welcome to the FIO Job Market

While it may come as some relief that the economy and the job market are picking up a little, it would be a foolish mistake to think that things are ever going to get back to “normal”. The whole employer/employee relationship is in a state of ongoing transformation. Thomas Friedman...

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Already Been Disrupted

A curious review of this book by new book James McQuivey appeared in the WSJ this week. Here’s the link: http://tinyurl.com/buxeqpt. It seems that the story centers on the idea that the availability of information and ability to disseminate it easily is going to eventually topple big corporations, because you don’t...

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